Keefit Inc. - UI/UX Design Intern Work
A compilation of my work completed during my time as a UIUX design intern at Keefit Inc. In this role, I directed user survey interviews and analyzed insights to provide valuable feedback to software developers and senior UI designers, enhancing user experience design strategies. I also developed UI wireframes & provided critical input in refining character brand design, typography, and overall design elements for websites, apps, and SNS, ensuring consistent and visually appealing user experiences across digital platforms.
My role contributed to the design choices impacting versions 2.0 and 2.3 launches of mobile app.
Services
UI/UX Design
Year
2022
Keefit is a realtime social workout app dedicated to making working out a fun and enjoyable experience shared with friends and family.
Keefit gamifies the gym experience and motivates users to keep active, grow their characters, and socialize.
My role focused primarily on customer discovery and understanding the needs of our audience and brainstorming ways we could effectively translate solutions of those needs into the app. I also aided the lead developer and lead UI/UX designer in creating a high fidelity prototype, creating wireframes, and conceptual testing.
Here is a sneak peak into my design process.
Discovery
- User Surverys & Interviews
- Competitive Analysis
- Defining Key Use cases
Define
- Define user painpoints
- Developing personas
- Conceptual wireframing
- Journey Mapping
Design
- Finalize user flows
- User Testing with iterative feedback
- High Fidelity visual protoype
- Packaged design to developer hand-off
